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📌 Reminder
Board meeting Friday!! Don't embarrass me out there. — Sarah
☕ To-do
Buy coffee pods. The break room is OUT again.
📧 Inbox — GD Mail
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● Unread 🚩 Flagged 📂 Executive
📊 Market Data
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💊
InsulinPro
PED
🔍 Analyst Tools — Pricing Workflow
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Progress
1

🔎 Pick the Right Formula

Which elasticity measure fits this scenario?

2

🧮 Calculate the Coefficient

Use the data in the email — remember the right formula.

📬 Grab the data from Sarah's email — then crunch the numbers.
| Coef | =
3

🧠 Interpret What It Means

Translate the coefficient into economic reality

4

💼 Make the Call

Recommend a price strategy

📊 Quarterly Results
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Revenue Impact
🧮 Calc.exe
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📋 Formula Cheat Sheet
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⚠️ Opening the cheat sheet costs $25,000 in company performance — use wisely!
📉 Price Elasticity of Demand
PED = %ΔQd ÷ %ΔP
|PED| > 1: elastic · |PED| < 1: inelastic · |PED| = 1: unit elastic
🔗 Cross-Price Elasticity
XED = %ΔQd(A) ÷ %ΔP(B)
Positive = substitutes · Negative = complements · Keep the sign!
💰 Income Elasticity
YED = %ΔQd ÷ %ΔIncome
YED > 1 = luxury · 0–1 = normal · negative = inferior
📦 Price Elasticity of Supply
PES = %ΔQs ÷ %ΔP
PES > 1 = elastic supply · PES < 1 = inelastic supply
🗑️ Recycle Bin
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🗂️

3 items · recently deleted

Looks like the intern tried to clean up again. Don't you dare empty this.

  • 📄 Q3_forecast_(wrong_version).xlsx
  • 📄 Intern_pricing_memo_DO_NOT_USE.doc
  • 🎮 Minesweeper.exe
💰 $2,500,000

Global Dynamics Corp.

Analyst Workstation v2.0

📧
Inbox
Case files from execs
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Market Data
Demand & supply graphs
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Analyst Tools
4-step workflow
📋
Formula Cheat Sheet
Costs $25k/round
🧮
Calculator
Crunch numbers
🕵️‍♀️💼
Price Detectives
AP Micro · Elasticity
You're the new pricing analyst at Global Dynamics Corp. Execs across 5 divisions need your help pricing their products. One wrong call and revenue tanks. 📉

🧭 How to play

  1. Read each email from an exec
  2. Pick the right elasticity formula
  3. Calculate & interpret the coefficient
  4. Recommend HIGH, MARKET, or LOW pricing
  5. Watch company revenue swing with your call
Final Analyst Report
Company Revenue